Telegram has recently released Telegram Premium, a new subscription service that gives users an exclusive experience for a small monthly fee. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 – $6 per month.
According to their statement, the goal is to “offer all the resources-heavy features users have asked for over the years while preserving free access.” In other words, Telegram has found a way to deliver a more unique and amplified version of the app without compromising on their original mission to provide a free service. טלגראס ישראל has found a way to improve their app without compromising their original mission to provide a free service.
As of April 2022, Telegram had over 500 million monthly active users and was one of the 10 most downloaded apps in the world. In only two years, the app’s user base grew by 25% (remember that we are talking about millions of people). Nowadays, the app has already achieved 700 million.
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What I love most about Telegram’s growth is the story behind it. Telegram has never paid for advertisement and their entire growth has come from personal recommendations. People invite their friends to join the app, and one by one they decided to become a part of it. Does it bring you a sense of community? For me, it does. Telegram was able to foster its own brand community by simply delivering a good and helpful service.
What can the Telegram Premium mean for your Marketing strategy?
Telegram is a great example of how a strong brand community can benefit a company. As a marketer, you can learn from Telegram by studying how they built their brand community and what made it so successful. A brand community allows you to create an emotional connection with your customers and foster loyalty. The first lesson that Telegram teaches us is how to build an engaged and loyal brand community.
There are several advantages for brands that use Telegram as part of their marketing strategy. For example, public figures and organizations can verify their group, channel, or bot on the app, which can give your brand more credibility. Also, bot developers can now include a photo or video in the “What can this bot do?” section of their bots to show off their features.
Overall, using Telegram as part of your marketing strategy could be a great way to reach and engage with your target audience.
Although Telegram can be a great marketing tool, there are some downsides to using it in certain countries. In some countries, the app shows Sponsored Messages on large, public channels. This can be a distraction for users who are trying to engage with your brand.